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Paul Wagenblast studied design and design theory at the Pacific Northwest College of Art in Portland, Oregon, where he received a BFA in Communication Design. His interest in branding comes from a belief that seeing the world become a more beautiful place is possible through design intervention at the intersection of public and commercial levels. Working with small businesses and creative people to give them a stronger voice through design is a way to  empower our independent economies and help them communicate their vision to a growing audience. In addition to design, he also writes about art, culture and fashion for international publications.